Diana Eslava - Ditu / Brand Identity

Caracol Televisión, Colombia’s leading TV network, saw an opportunity to connect with new audiences who consume television in a whole new way: a multi-platform experience, free access, and stories that truly reflect their lives.

The Challenge.

Creating the brand for Colombia’s first FAST platform (Free Ad-Supported Streaming Television), setting a milestone in national television. To achieve this, we needed to define its role within Caracol Televisión’s brand architecture, creating a strong visual and narrative identity along with a digital design system that would enhance its impact.

Our Strategic Vision

DITU needed a unique voice, an identity that resonates with Latin audiences, and a powerful positioning strategy to stand out in a hyperconnected world. The goal: to compete with top-tier streaming services while offering the key advantage of being free, available on any device, and packed with the content people love.

If you want to see the full case, check it out here