Diana Eslava - Godoy / Brand identity

Godoy Córdoba, experts in labor law, and Godoy Hoyos, leaders in tax law, took a bold step: joining forces to move beyond the traditional law firm model and build something greater. This is how Godoy was born, a full-service legal company that integrates experience, technology, and exceptional workplace culture to support those making key decisions in their organizations.

The Challenge

This was not just a merger. The challenge was to create a brand that looked to the future. An identity that broke away from the conventional codes of the legal sector, one that honored a legacy of over 50 years while positioning itself as an agile, human-centered, and tech-driven company.

Our Vision

Godoy never aimed to fit in. Its distinctive strength has always been its ability to anticipate, to challenge the status quo, and to lead with new ways of doing things. The brand had to reflect this spirit: a company transforming itself with a voice that moves away from empty formalities to connect with people through clarity and purpose.

We chose not to follow the traditional path. Instead, we built a visionary brand, with a verbal and visual identity that blends innovation, empathy, and authority.

If you want to see the full case, check it out here