Somos Sumapaz, a brand built from the community
Sumapaz is not just Bogotá’s largest locality; it is home to the world’s largest páramo—a unique high-altitude ecosystem found only in the Andean region. A resilient land, shaped by history, yet driven by a community looking towards the future.
The local government approached us with a clear challenge: to create a brand that represents Sumapaz’s community initiatives while also transcending borders. The brand needed to connect with national and international organizations to drive local development and secure the resources necessary for progress. The approach was clear: a brand from the community, for the community. More than just reaching its people, the brand had to be a reflection of them, ensuring that every individual felt authentically represented.
Creative Director
CAMILA PINZÓN
DANIELA SÁNCHEZ
